Envelopes

It’s about conveying a professional image

There just envelopes … right? But when you think about it, your business will use envelopes for many different communication channels within your business. You’ll use them for your current customers, prospective customers, members, donors, prospective donors, board of directors … to name just a few.

Professional envelopes show your audience that you care about quality and you care about how you promote your business. Envelopes don’t have to be lavish, outrageous or over the top … but they do have to be professional and promote you overall image and brand.

What is the purpose of your printed envelopes?

Envelopes are often the first thing a prospective customer or client will see from your company or organization, and as you well know first impressions are key! But for most business there are three key areas envelopes are used for:

Communication
Billing
Sales and Marketing

Even though most of the emphasis on envelopes is on the sales and marketing segment of your business, the other two are critical areas as well. Envelopes can be used in many different ways, and when printed professionally with the correct message EBAC's partner, envelopes can help your efforts in every segment of your business.

Envelope printing for marketing and sales

Envelope printing is often forgotten about when it comes to the overall marketing strategy. Usually envelopes are an after-thought and the cheapest white envelope is chosen. This is a mistake and one that could cost your company dearly. Printed envelopes for your marketing and sales efforts can be used for a variety of reasons, including:

To promote an event
To promote a new product or service
To entice the reader
To personalize the letter
To get attention

Printing options for your envelopes

Like all of your sales and communication materials, envelopes can be created in numerous ways, and choosing which one should be determined by the goal of the piece. For your sales and marketing strategy, you may want to occassionaly create a full-color envelope that garners big attention, or go the other way and send out a stark white envelope with nothing on it, which creates a curiosity factor with the recipient.

Envelope size

Most companies make the mistake of buying a huge quantity of envelopes in the same size to save a few pennies on each one … and although this can save you money, it also can cost you in the long run.

Sending out different size envelopes, especially when it is part of an overall marketing strategy can increase your results by 10 times…sometime more. Getting the same old white business-sized envelope in the mail is non-compelling and increases your chance of it never making it past the trash container.

Creating printed envelopes in multiple sizes in different colors will greatly improve the “interrupt” factor of your direct marketing campaign and improve your odds of a strong ROI for each specific project.